Turning the Expo Purple
If the recent experience at the Expo is anything to go by, people are really beginning to recognise what the ‘purple brand’ is all about. The ability to offer no compromise bodyshop consumables which deliver excellent performance at a cost effective price, made the Startline stand a key stop-off at the Expo, according to Product Specialist, Kurt Way.
“The Expo went extremely well for Startline – the ‘purple’ message is definitely getting out! There was plenty of interest in our product range and when they saw the quality and value-for-money pricing they were hooked. Startline Topaz abrasives have been selling up a storm but people were excited to hear that the range is continuing to expand. For example, many people were interested in the new Startline Spray Overalls – the lightweight white regular version and the premium version in blue – and other product lines which are on their way, including nitrile gloves and safety glasses. Plenty of sample bags were given out over the three days which will give people an opportunity to try out Startline products back in their own workshop. Some show-goers hadn’t heard of Startline but they quickly wanted to know more. They wanted to know who sells it and we were able to give them plenty of options with distributors who stock the Startline range. People are already looking forward to what’s next from the purple brand!”
